A local dental practice found that many patients did not return after their initial complimentary visit. Why? Because many felt that they had been misled as to the practice they originally found online. This had a lot to do with the fact that the dental practice used stock images that were provided to them by the medical website developer. As a business, stock images can hurt your ability to attract customers as badly as no images at all.
According to a survey conducted by CustomerThermometer, 64% of women and 68% of men prefer to create lasting consumer relationships with businesses they feel a connection to. Most of this connection is created once they walk through your front door. This is why making your first impression is so important; and your first impression starts online through your website and your social media. Yodle Insights conducted a survey of 6,000 consumers and found that 75% of consumers search for local businesses online and 40% use social media. Even 27% of those that receive a referral from a friend still view the business online before making a final choice.
So what does this have to do with photography? The text on your website is purely informational, it’s the images that will create the emotional connection with customers that visit your website and social media (Facebook, Instagram, Twitter, etc.). So having images that give your potential customers a sense of who you are as a business is all that more important.
A Business Day In The Life session is a great way for you to create a library of images that you can use not only on your website, but also provide you with a pool of images to continuously use on your social media and advertising. By spending the day photographing you and your team creating products, servicing customer needs and more, you will have images that will allow you to relate who you are and what you do to potential customers creating that personal connection with them before they ever walk in the door.